Sapporo Ichiban is Japan's most popular instant noodle and one of the first introduced to the Canadian market. Our first order of 25 cases was purchased in 1969; today we sell in excess of 800,000 cases in Western Canada alone. Over the last 45 years we have successfully grown the Sapporo Ichiban brand to be a household name and a leader among all instant noodles in the Canadian marketplace.

The tremendous growth the Sapporo Ichiban brand has enjoyed in Canada was achieved through our innovative approach to product positioning in the market, as well as product placement and promotion. We continue to seek new markets and new opportunities to build upon our success with the Sapporo Ichiban brand.